Senior Performance Marketing Manager
The Senior Performance Marketing Manager will be a visionary marketer responsible for the ownership, development and execution of paid search and social campaigns across a portfolio of 6 brands
Company Overview:
Based in Alexandria, United for Care is dedicated to enhancing the lives of individuals with disabilities by providing 24-hour support in independent apartment accommodations. Our mission is to foster independence and improve quality of life through compassionate care and innovative services.
About the role
The Senior Performance Marketing Manager will be a visionary marketer responsible for the ownership, development and execution of paid search and social campaigns across a portfolio of 6 growing brands.
You will take ownership of developing and optimising multi-channel paid media strategies, including budget management, performance analysis, and continuous improvement initiatives, while driving the overall paid media strategy. The ideal candidate will need to be a strategic thinker whilst loving the detail. You’ll need to have deep technical expertise with true passion for leading impactful and growth-driven digital marketing campaigns.
Responsibilities:
- Campaign Strategy and Management: Develop, implement and optimise high-impact paid search and social campaigns across platforms such as Google AdWords, Meta & LinkedIn to drive growth
- Data Analysis and Strategy: Monitor and analyse campaign performance metrics; derive insights; refine campaigns ensuring budget efficiency; and maximum ROI
- Keyword Research and Audience Targeting: Conduct keyword research and competitive analysis to enhance audience targeting for maximum campaign effectiveness
- Collaboration and Alignment: Work closely with the marketing team to align paid search initiatives with UFC’s mission to inspire lifestyle freedom
- Budget Management: Take ownership of paid media budgets, ensuring optimal allocation to achieve maximum ROI while supporting our cause
- Innovation and Best Practices: Stay updated on industry trends ensuring a continual test & learn approach, focused on best practice
What You’ll Need to Succeed
Ideally, you’ll have a good mix of the following, but no need to tick every box!
- Experience: 5 years managing paid search and social, preferably in advocacy or a related field
- Education: Bachelor’s degree in Marketing, Business, or related field
- Skills: Proficiency in Google AdWords, Google Analytics, Meta Business Suite and other digital marketing tools; with strong analytical skills and a love of data!
- Strategic Thinking: Ability to apply strategic thinking with tactical execution; aligned to our goals
Why you'll love working with us:
At United for Care, we celebrate diversity and value each team member's unique voice and contributions:
- A dynamic and collaborative work environment where your ideas are valued.
- Opportunities for professional growth and development.
- A chance to work with a passionate team dedicated to making a real difference.
If you're passionate person and ready make a tangible impact in the community, we want to hear from you. Apply here
- Department
- Support Office
- Locations
- Alexandria
- Remote status
- Hybrid Remote
- Yearly salary
- AUD120,000 - AUD150,000
- Employment type
- Full-time
Alexandria
Senior Performance Marketing Manager
The Senior Performance Marketing Manager will be a visionary marketer responsible for the ownership, development and execution of paid search and social campaigns across a portfolio of 6 brands
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